"Radio Advertising Does Not Work." Says Who?
What You Need to Know about Radio Advertising

The Common-Sense Approach to Radio Advertising!

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Chapters

  1. Do You Need to Advertise?
  2. When to Advertise on Radio
  3. How to Measure Your Return on Radio Advertising
  4. Seven Steps to Buying Radio Advertising
  5. Six Components of a Successful Radio Campaign
  6. How to Create Radio Commercials that Sell
  7. Radio: Your Ultimate Salesperson
  8. Effective Scheduling
  9. Basic Media Math
  10. How to Get the Most Out of Your Account Executive
  11. When to Hire an Advertising Agency
  12. Advertising & Promotion Laws
  13. Play-by-Play Sports Radio: Theatre of the Mind Exemplified
  14. Ten Sins in Radio Advertising
  15. Five Things That Radio Cannot Do
  16. The Future of Radio
  17. A Few Recommendations for the Radio Industry
  • ISBN 0978559703
  • Library of Congress Control Number (LCCN): 2006903519
  • Total pages: 152
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