Recommended Books about
Advertising, Selling, and Life
ADVERTISING | ||||
| "Radio Advertising Does Not Work." Says Who? 2006 | Radio Advertising: The Authoritative Handbook 1996 (First pub 1988) | 33 Ruthless Rules of Local Advertising 1999 | Ogilvy on Advertising 1985 | Confessions of an Advertising Man 2004 (First pub1963) |
| Guerrilla Marketing Handbook 1994 | Advertising Without An Agency 2001 | How to Advertise 2003 | 22 Immutable Laws of Branding 2002 (First pub 1998) | |
SELLING | ||||
| Psychology of Selling 2005 | Advanced Selling Strategies 1996 | The Little Red Book of Selling 2004 | The Closers 1988 | Cold Calling Techniques 2003 |
PERSONAL GROWTH | ||||
| How to Make Friends & Influence People 1990 (First pub 1936) | 7 Habits of Highly Effective People 2004 (First pub 1990) | Your Best Year Yet! 2000 | Universal Laws for Achieving Success in Your Life & Work 2000 | Rich Dad Poor Dad 1998 |
| The Millionaire Mind 2001 | The Millionaire Next Door 1998 | |||
THOUGHT-PROVOKING (NON-FICTION) | ||||
| The World is Flat by Thomas L. Friedman | Revolutionary Wealth by Alvin Toffler & Heidi Toffler | |||
THOUGHT-PROVOKING (FICTION) | ||||
| Sherlock Holmes by Sir Arthur Conan Doyle | Animal Farm by George Orwell | Around the World in 80 Days by Jules Verne | Great Expectations by Charles Dickens | |